Which of the Following Statements About Comparative Advertising Is Most

question 6

Multiple Choice

Which of the following statements about comparative advertising is most accurate?

• A)Comparative advertisements now constitute over 90 percent of all television ads.
• B)Comparative advertisements attract more consumer attention for the advertiser's brand.
• C)Comparative advertisements can decrease the perceived quality of the advertiser's brand.
• D)Comparative advertisements have been banned by the Federal Trade Commission.
• E)Comparative advertisements can, and often do, cause more harm than good.

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Definitions:

Ultimate Attribution Error

A bias in which negative behaviors by out-group members are attributed to their character, while similar actions by in-group members are attributed to situational factors.

Outgroup

A social group to which a person does not identify or belong, often perceived as fundamentally different or inferior.

Luck

A concept that denotes the experience of notably positive, negative, or improbable events by chance.

Stereotypes

Oversimplified generalizations about groups of people that often underpin prejudice and discrimination.