Information and Persuasive Content Can Be Combined to Form Which

question 108

Multiple Choice

Information and persuasive content can be combined to form which common advertising appeals?

• A) sex, fear, and humor appeals
• B) guilt, financial risk, and self-esteem appeals
• C) guilt, fear, and self-worth appeals
• D) demographic, psychographic, and lifestyle appeals
• E) gender, ethnicity, and reference group appeals

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Definitions:

Functional Need

The basic requirement of consumers that prompts the search for products or services that can solve a specific problem or fulfill a need.

Pinnacle of Equity

The highest level of brand equity a brand can achieve, characterized by strong brand loyalty, recognition, and preference.

Broaden the Brand's Meaning

entails strategies to expand the association and attributes connected to a brand, making it relevant to more consumers or markets.

Educate Consumers

The process of informing potential buyers about the features, benefits, and usage of a product or service to influence their purchasing decisions.