A Testimonial Ad for a First Alert Carbon Monoxide (CO)

question 344

Multiple Choice

A testimonial ad for a First Alert carbon monoxide (CO) detector features parents who are discussing the dangers of carbon monoxide poisoning. In the ad, the homeowners tell the target audience how purchasing and using the advertised product can avert disaster. Such advertisements use

• A)compassionate appeals.
• B)guilt appeals.
• C)family appeals.
• D)fear appeals.
• E)coercive appeals.

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Definitions:

Sexual Orientation

An enduring pattern of emotional, romantic, or sexual attractions to men, women, both sexes, neither sex, or another sex.

Twin Studies

Research investigations comparing the similarities and differences between monozygotic (identical) and dizygotic (fraternal) twins to understand the influence of genetics versus environment.

Genetic Factors

Elements within an organism's genes that influence its physical and behavioral traits, inherited from its parents.

Environmental Influences

Factors external to the individual, such as cultural, social, and physical factors, that impact behavior and development.