Suppose the Following Information: the Cost of a Full-Page Color

question 316

Multiple Choice

Suppose the following information: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which of the five media alternatives has the highest CPM?

• A)The Wall Street Journal
• B)USA Today
• C)Bloomberg Businessweek
• D)Sports Illustrated
• E)Super Bowl

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Definitions:

Cash Short

A situation where the amount of cash in a register or petty cash drawer is less than what the records indicate should be present.

Over

Typically refers to situations where actual costs or quantities exceed estimates or planned values in a budget, project, or manufacturing.

Cash Controls

Procedures and policies that are implemented to manage and safeguard a company's cash transactions.

Theft

The act of stealing; specifically, the unlawful taking of another's property with the intent to permanently deprive the owner of it.