All of the Following Statements Are True About Newspapers Except

question 321

Multiple Choice

All of the following statements are true about newspapers except which?

• A)Local retailers often use newspapers as their sole advertising medium.
• B)Newspapers are generally limited to ads that call for an immediate customer response.
• C)National advertising campaigns rarely include this medium except in conjunction with local distributors of their products.
• D)A long lead time is needed to place an ad in a local newspaper.
• E)Newspapers have excellent reach potential.

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Definitions:

Romantic Partners

Individuals engaged in a relationship based on emotional and physical intimacy, love, and commitment.

Background Knowledge

Background knowledge encompasses the information, awareness, or familiarity gained through experience or education that an individual brings to a situation or task.

Homogamy

The tendency for individuals to associate and bond with similar others, especially in terms of social characteristics, values, or traits.

Background

A set of circumstances or facts that surround a particular event or situation.