Click Fraud Can Occur When Legitimate Website Visitors Click on Ads

question 206

Multiple Choice

Click fraud can occur when legitimate website visitors click on ads without any intention of looking at the advertiser's site to keep the original site visited free. This practice is called

• A) click funding.
• B) click spam.
• C) click-botting.
• D) web tipping.
• E) web crawling.

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Definitions:

Marketplace

An open environment for buying and selling goods, services, or ideas, either physically or online.

Ethical Stand

Represents a person's or organization's positioning on moral principles or issues, guiding their behavior and decisions.

Profit

The financial gain obtained when the amount earned from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.

Strategic Planning

A systematic process of envisioning a desired future and translating this vision into broadly defined goals and a sequence of steps to achieve them.