Which of the Following Statements About Inquiry Tests Is Most

question 166

Multiple Choice

Which of the following statements about inquiry tests is most accurate?

• A)In inquiry tests,a question such as,"What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• B)In inquiry tests,additional product information,product samples,or premiums are offered to an ad's readers or viewers,and ads generating the most requests are presumed to be the most effective.
• C)Inquiry tests involve studies such as controlled experiments and consumer purchase tests.
• D)In an inquiry test,respondents are asked questions to measure changes in their attitudes after an advertising campaign,such as whether they had a more favorable attitude toward the product advertised.
• E)In an inquiry test,respondents are first shown an ad and then asked whether their previous exposure to it was through reading,viewing,or listening.

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Definitions:

Attachment

The emotional bond between an infant and the primary caregiver.

Mary Ainsworth

A developmental psychologist known for her work in early emotional attachment with "The Strange Situation" assessment.

Industry Versus Inferiority

A stage in Erik Erikson's theory of psychosocial development where children develop a sense of competency and skills, or feel inadequate and inferior.

Erikson

Erik H. Erikson, a developmental psychologist and psychoanalyst known for his theory on the social development of human beings and coined the phrase "identity crisis".