For Marketers, the Primary Objective of Coupons Is to

question 305

Multiple Choice

For marketers, the primary objective of coupons is to

• A) increase foot traffic in supermarkets.
• B) encourage repeat purchases.
• C) encourage trial.
• D) retaliate against competitor's actions.
• E) minimize brand-switching.

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Definitions:

Rate of Return

A measure of the gain or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost.

Cram-Down Round

A financing round typically at a lower valuation, in which existing shareholders have their shares diluted if they do not participate.

Founders' Ownership

The proportion of a company's equity that is owned by its original creators or founders.

Dilution

A reduction in the ownership percentage of a share of stock caused by the issuance of new shares.