A Sales Promotion in Which Consumers Are Invited to Apply

question 20

Multiple Choice

A sales promotion in which consumers are invited to apply their skill or analytical or creative thinking to try to win a prize is referred to as a

• A) contest.
• B) challenge.
• C) competition.
• D) sweepstakes.
• E) public relations campaign.

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Definitions:

Market Entry

The process by which a new competitor enters an existing market to offer goods or services.

Profits Maximize

The process of adjusting production and operations to achieve the highest possible profit margins.

Restaurant Industry

A sector of the economy that is concerned with the preparation, sale, and service of food and beverages to customers.

Quantity

The amount or number of a material or immaterial good considered as a unit or units.