Publicity Tools Are

question 311

Multiple Choice

Publicity tools are

• A) methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
• B) methods used to get a nonpersonal, directly paid presentation of a company or its products.
• C) short-term inducements of value offered to arouse interest in buying a product or service.
• D) methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost.
• E) free space or time donated by the media.

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Definitions:

Intuitive Thought

Thought that arises from an emotion or a hunch beyond rational explanation, and is influenced by past experiences and cultural assumptions.

Egocentrism

Piaget’s term for children’s tendency to think about the world entirely from their own personal perspective.

PL94-142

Also known as the Education for All Handicapped Children Act of 1975, it mandates public schools to provide free and appropriate education to children with disabilities.

IDEA

Individuals with Disabilities Education Act, a U.S. law ensuring students with disabilities are provided with Free Appropriate Public Education tailored to their individual needs.