List and Briefly Describe the Four Forms of Institutional Advertising

question 308

Essay

List and briefly describe the four forms of institutional advertising.

---

Definitions:

Long-Run Supply Curve

As it applies to macroeconomics, a supply curve for which price, but not real output, changes when the demand curves shifts; a vertical supply curve that implies fully flexible prices.

Downsloping

Typically describes a graph line that shows a decrease in a variable as another variable increases, often used in economics to illustrate concepts like demand curves.

Profit-Maximizing

The technique a firm uses to ascertain the optimal pricing and production levels for achieving maximum profit.

Short Run

A period in which at least one input (like plant and equipment) is fixed and cannot be changed by a business.