All of the Following Are Consumer-Related Data That Comprise a Direct

question 121

Multiple Choice

All of the following are consumer-related data that comprise a direct marketing database (such as for a catalog) except which?

• A) media usage.
• B) demographics.
• C) past purchases.
• D) income tax rate.
• E) lifestyles.

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Definitions:

Right Words

Choosing the most accurate and appropriate words for effective communication.

Communication Process

The series of steps and elements involved in the effective exchange of information between two or more parties.

Determines

To establish something exactly, typically after a calculation, investigation, or process of reasoning.

Encodes

The process of converting information into a particular form, especially for communication or storage.