Figure 14-2 -To Communicate with Consumers,a Company Can Use One or More

question 268

Multiple Choice

Figure 14-2


-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2,the promotional element labeled D represents

• A) advertising.
• B) personal selling.
• C) public relations.
• D) sales promotion.
• E) direct marketing.

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Definitions:

Negatively Skewed

Negatively skewed, in statistics, describes a distribution of data where the tail is longer on the left side of the distribution curve, indicating that the bulk of the values lie to the right.

Positively Skewed

A statistical distribution characterized by a longer tail on the right side, indicating that the bulk of the values lie to the left of the mean.

Probability Density Function

A function that describes the relative likelihood for a continuous random variable to occur at a particular point.

Continuous Random Variable

A type of random variable that can take an infinite number of values in a continuous range.