Figure 14-2 -To Communicate with Consumers,a Company Can Use One or More

question 123

Multiple Choice

Figure 14-2


-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2,the promotional element labeled E represents

• A) advertising.
• B) personal selling.
• C) public relations.
• D) sales promotion.
• E) direct marketing.

Identify strategies for detecting deception.

Comprehend the factors that predict unethical behavior.

Understand the implications and responses to the use of unethical tactics in negotiations.

Understand and identify different types of power within group leadership.

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Definitions:

ECG

Electrocardiogram, a medical test that records the electrical activity of the heart over a period of time using electrodes placed on the skin.

Wave

A wave is a disturbance that transfers energy through space and matter, often described by its amplitude, wavelength, frequency, and speed.

Artifact

An object made by a human being, typically of cultural or historical interest.

Pulse Oximeter

A noninvasive device used to measure the oxygen saturation level of the blood and the heart rate through a sensor attached to the fingertip or earlobe.