Public Relations Refers to

question 272

Multiple Choice

Public relations refers to

• A) a seller-directed flow of communication, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
• B) an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
• C) a mass selling approach that has been tailored to meet the more select needs of a target market based on age, gender, ethnicity, or occupation.
• D) a form of communication that is intended to counteract any negative information or misinformation that has been instigated by competitors or disgruntled customers.
• E) a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.

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Definitions:

Psychokinesis

The claimed ability to move or influence objects without physical interaction, often considered a paranormal phenomenon.

Sensory Interaction

The process by which different senses, such as sight and sound, affect each other and how we perceive the world.

Smell of Food

The perception of odors emanating from food, influencing flavor and appetite.

Perception

The process by which organisms interpret and organize sensation to produce a meaningful experience of the world.