Rebates, Coupons, Samples, and Contests Are All Examples of

question 97

Multiple Choice

Rebates, coupons, samples, and contests are all examples of

• A) endorsements.
• B) sponsorships.
• C) free publicity.
• D) purchase aids.
• E) sales promotions.

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Definitions:

Total Utility

The total satisfaction received from consuming a particular quantity of goods and services.

Marginal Utility

The change in satisfaction or utility that an individual gains from consuming an additional unit of a good or service.

Consumer Surplus

The disparity in the total spending consumers are willing and able to commit to a good or service compared to what they truly spend.

Quantity Demanded

The overall volume of a good or service that buyers are prepared and able to acquire at a designated price level.