Which of the Following Is a Weakness of Direct Marketing

question 238

Multiple Choice

Which of the following is a weakness of direct marketing?

• A)high absolute costs
• B)declining customer response rates
• C)inconsistent messages from salespeople
• D)difficult to get media cooperation
• E)easily duplicated and can easily lead to promotion wars

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Definitions:

Depositary Bank

A financial institution that holds and manages securities for its clients, facilitating the trading of these securities.

Payor Bank

The bank that is directed by a check or draft to pay a certain amount of money to the person or entity named on the check.

On-Us Item

A banking term referring to a check or draft that is presented for payment by the same bank upon which it is drawn.

Stale Check

A check that is not presented to a bank within six months of its date.