All of the Following Factors Are Used to Balance the Elements

question 78

Multiple Choice

All of the following factors are used to balance the elements in the promotional mix except which?

• A) the channel of distribution
• B) the product's life cycle
• C) the decision stage of the buyer
• D) the market research tools that have been used
• E) the characteristics of the product

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Definitions:

Amistad

Ship that transported slaves from one port in Cuba to another, seized by the slaves in 1839. They made their way northward to the United States, where the status of the slaves became the subject of a celebrated court case; eventually, most were able to return to Africa.

International Ban

A prohibition or restriction placed by international bodies or agreements on specific activities, goods, or countries, typically to enforce international law or policy.

Escaping To Freedom

Often refers to the act of enslaved individuals fleeing from bondage to attain freedom, especially during the era of slavery in the United States.

Maryland

A state located in the Mid-Atlantic region of the United States, known for its significant historical sites and as the birthplace of the national anthem.