All of the Following Guidelines Help Ensure the Success of Mobile

question 53

Multiple Choice

All of the following guidelines help ensure the success of mobile marketing except which?

• A) Campaign should match product characteristics to the needs, preferences, and lifestyles of the consumer.
• B) Communications should facilitate multitasking.
• C) Create a mobile-ready app that is flashy and fun.
• D) Mobile apps should help shoppers make price comparisons.
• E) Communication should include extensive text and images to explain the purpose and value of the brand.

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Definitions:

Environmental Initiative

An environmental initiative is a project or program aimed at promoting sustainability, conserving natural resources, reducing pollution, and protecting ecosystems.

Margin of Error

An expression of the amount of random sampling error in a survey's results, indicating the range of accuracy.

Sample Size

The number of individuals or observations included in a sample, which is a subset of a larger population for the purpose of statistical analysis.

Weight Loss Program

A structured plan designed to help individuals lose weight, often including dietary changes, exercise, and behavioral strategies.