For a Promotional Campaign, the Sequence of Stages a Prospective

question 23

Multiple Choice

For a promotional campaign, the sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action is referred to as

• A) the purchase continuum.
• B) the hierarchy of effects.
• C) the product life cycle.
• D) the consumer purchasing scale.
• E) Maslow's hierarchy.

---

Definitions:

Glucagon

Hormone that is secreted by the pancreas to control the levels of fats, proteins, and carbohydrates in the body by increasing the level of glucose in the bloodstream.

Hunger

The physiological sensation that motivates the consumption of food.

Sensation Seekers

Individuals who have a strong preference for experiences that are novel, varied, complex, and intense, and are willing to take physical and social risks for the sake of such experiences.

Putnam & Stifter

Researchers known for their contributions in the field of developmental psychology, particularly in understanding emotional regulation in children.