In the Hierarchy of Effects, Awareness Is Defined as

question 302

Multiple Choice

In the hierarchy of effects, awareness is defined as

• A) the consumer's first actual purchase and use of the product or brand.
• B) the consumer's repeated purchase and use of the product or brand.
• C) the consumer's appraisal of the product or brand on important attributes.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) the consumer's ability to recognize and remember the product or brand name.

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Definitions:

Psychoeducation

A therapeutic intervention that provides patients and their families with education about mental health conditions and strategies for coping.

Recreational Therapist

A healthcare professional who uses recreational activities and interventions to improve the health and well-being of individuals with illnesses, disabilities, or injuries.

Free Time

Periods when one is not engaged in work or obligatory activities, allowing for rest, leisure, or other personal pursuits.

Stigma

A mark of disgrace associated with a particular circumstance, quality, or person that can lead to discrimination and social exclusion.