Managers Often Use the Promotion-To-Sales Ratio on Their Marketing Dashboards

question 236

Multiple Choice

Managers often use the promotion-to-sales ratio on their marketing dashboards to assess how effective the integrated marketing communications program expenditures were at generating

• A) sales.
• B) customer satisfaction.
• C) profits.
• D) promotional sustainability.
• E) CPM.

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Definitions:

Interest Rate

The proportion of a loan charged as interest to the borrower, typically expressed as an annual percentage of the loan outstanding.

Barter

The direct exchange of goods and services without the use of money as a medium of exchange.

Money

A medium of exchange that facilitates the sale, purchase, or trade of goods between parties.

Money

A medium of exchange that is widely accepted in transactions for goods and services and repayment of debts.