Once the Design of Each of the Promotional Program Elements

question 166

Multiple Choice

Once the design of each of the promotional program elements is complete, it is important to determine the most effective timing of their use. The ________ describes the order in which each promotional tool is introduced and the frequency of its use during a campaign.

• A) perceptual map
• B) efficiency matrix
• C) sensitivity analysis
• D) promotion-to-sales ratio
• E) promotion schedule

---

Definitions:

Available-For-Sale Securities

Debt or equity securities not classified as held-to-maturity or trading securities, and are purchased with the intention of selling before they mature.

Controlling Influence

The power to govern the financial and operating policies of an entity so as to obtain benefits from its activities, often through ownership or agreement.

Equity Securities

Equity Securities are financial instruments that represent ownership interest in a company, such as stocks, entitling the holder to a share of the entity's profits and assets.

Investor

An individual or entity that allocates capital with the expectation of receiving financial returns.