Direct Marketing Faces Several Challenges and Opportunities in Global Markets

question 195

Multiple Choice

Direct marketing faces several challenges and opportunities in global markets.Several countries,such as Australia and Japan,have requirements for mandatory "opt-in," which means

• A)global marketers must pay a special fee beyond the regular postage for the privilege of using a country's postal system.
• B)global marketers wishing to use direct marketing must have all mailings approved by their respective trade commissions for appropriateness of content.
• C)global marketers have to purchase special "catalog" postage at a cost higher than that charged for the same weight of mail sent from one individual to another.
• D)consumers have to pay a special fee to the government to defray the costs of mail carriers having to handle larger volumes of mail from catalogues.
• E)potential customers must give permission to include their name on a list for direct marketing solicitations.

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