All of the Following Are Challenges and Opportunities That Direct

question 241

Multiple Choice

All of the following are challenges and opportunities that direct marketing faces in global markets except which?

• A) The need for improved reliability and security in many countries has slowed the growth of direct mail.
• B) The availability of credit and credit cards varies throughout the world.
• C) The use of web "tracking" tools by direct marketers to segment consumers and match them with advertising are uniformly appreciated by consumers because they speed up the online purchase process.
• D) The mail, telephone, and Internet systems in many countries are not as well developed as they are in the United States.
• E) The European Union passed a consumer privacy law, called the Data Protection Directive due to consumer concerns about privacy.

Distinguish between the various schedules of reinforcement and their effects on behavior.

Understand the role of stimuli control, discriminative stimuli, and stimulus generalization in learned behaviors.

Grasp the significance of aversion therapy and its underlying principles.

Appreciate the biological limitations and instinctual drift as constraints on learning.

---

Definitions:

Illusory Promise

An agreement that fails to bind the promisor since it lacks the definiteness or the possibility of performance, making it unenforceable.

Pre-existing Duty Rule

A legal principle stating that a party's promise to perform a duty that is already owed under a contract does not constitute valid consideration for a new agreement.

Synthetic Fuel Oil

A liquid fuel produced from coal, natural gas, or biomass through chemical processes rather than by natural geological processes.

Legal Terminology

The specialized language used that relates to laws or the legal process, including terms of art, phrases, and concepts.