Markdowns Can Be Used to

question 207

Multiple Choice

Markdowns can be used to

• A) increase competition with other retailers in the immediate vicinity.
• B) placate dissatisfied customers.
• C) enhance customer perceptions of product quality.
• D) increase demand for complementary products.
• E) reduce the sense of urgency among repeat buyers.

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Definitions:

Accounting Principle

Fundamental guidelines and rules that govern the accounting process and financial reporting of businesses.