Having a Product or Service Where Consumers Want It Is

question 148

Multiple Choice

Having a product or service where consumers want it is ________ utility.

• A) form
• B) place
• C) time
• D) possession
• E) location

Analyze projects using different financial metrics for better investment decisions.

Understand the impact of discount rates on project valuation.

Differentiate between projects based on their cash flow patterns and life spans.

Calculate the crossover rate and interpret its significance in project comparison.

---

Definitions:

Service Failures

Instances where a service does not meet the expectations of its customers, leading to customer dissatisfaction.

Dissatisfied Customers

Individuals who feel their expectations have not been met by a product or service, often leading to complaints or returns.

Responsiveness

The ability of a company, system, or individual to quickly and effectively respond to customer requests, market changes, or other demands.

Service Quality

The assessment of how well a delivered service matches the expectations of the customer, often a critical component in customer satisfaction.