The Blending of Different Communication and Delivery Channels That Are

question 169

Multiple Choice

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

• A)direct marketing.
• B)indirect marketing.
• C)intensive marketing.
• D)multichannel marketing.
• E)electronic marketing.

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Definitions:

Risk Lover

An individual or entity that prefers or is willing to undertake actions with a higher level of uncertainty or risk.

Expected Value

The weighted average of all possible values that a random variable can take on, with weights being the probabilities of each outcome.

Expected Value

The forecasted value of a variable, determined by adding together all potential values, each weighted by its likelihood of happening.

Risk Neutral

A situation or attitude where an individual or entity is indifferent to risk when making a decision.