In an Example of ________, Kraft Foods Uses the Distribution

question 96

Multiple Choice

In an example of ________, Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

• A) a direct marketing channel
• B) an industrial distribution system
• C) a dual distribution system
• D) a franchising operation
• E) a strategic channel alliance

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Definitions:

Present Values

The current value of a future sum of money or stream of cash flows given a specified rate of return.

Net Present Value

A method used in capital budgeting to evaluate the profitability of an investment or project, calculating the difference between the present value of cash inflows and outflows over a period of time.

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return.

Rate of Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost.