The Combination of Successive Stages of Production and Distribution Under

question 61

Multiple Choice

The combination of successive stages of production and distribution under a single ownership is referred to as

• A) a contractual vertical marketing system.
• B) a corporate vertical marketing system.
• C) an integrated marketing system.
• D) a corporate horizontal marketing system.
• E) a contractual horizontal marketing system.

---

Definitions:

Competitive Advantage

An attribute or set of attributes that allows an organization to outperform its competitors, often leading to greater market share or profitability.

Organisational Change

The process by which organizations transform their structure, strategies, operational methods, or culture to cope with internal and external challenges.

Innovation

The act of introducing something new, such as an idea, method, or device, that is designed to improve efficiency, effectiveness, or competitive advantage.

Learning Organisations

Organizations that actively cultivate, facilitate, and encourage the continuous learning and development of their members to adapt and innovate.