Procter & Gamble Can Obtain Cooperation from Supermarkets in Terms

question 8

Multiple Choice

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products. Which type of vertical marketing system does Procter & Gamble represent?

• A) corporate vertical marketing system
• B) integrated vertical marketing system
• C) contractual vertical marketing system
• D) administered vertical marketing system
• E) forward integration vertical marketing system