When Choosing a Marketing Channel or Intermediary,it Is Important to Ask

question 168

Multiple Choice

When choosing a marketing channel or intermediary,it is important to ask several key questions,including which of these?

• A)How many of the firm's competitors will be using the same channels?
• B)Which channels have strategic channel alliances with other resellers?
• C)How long have the channel members and intermediaries been in business?
• D)Who is responsible for negotiating the channel or intermediary contracts?
• E)Which channel and intermediaries will provide the best coverage of the target market?

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Definitions:

Colonists

Individuals or groups who settle in a new area or country, often establishing control or cultivating it for the first time.

Extinct

Refers to a species that no longer has living members.

Larger Islands

Islands of a relatively greater size, which can support more diverse ecosystems and larger populations than smaller islands.

Species

A group of living organisms consisting of similar individuals capable of exchanging genes or interbreeding.