Channel Conflict That Arises When One Member Bypasses Another Member

question 185

Multiple Choice

Channel conflict that arises when one member bypasses another member and sells or buys products directly is referred to as

• A) horizontal conflict.
• B) channel circumvention.
• C) lateral conflict.
• D) disintermediation.
• E) dual distribution.

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Definitions:

Patent Holders

Patent holders are individuals or entities possessing the legal rights to an invention, granted by a patent office, allowing them to exclude others from making, using, or selling the invention.

Intellectual Property

Legal rights awarded for creations of the mind, such as inventions, literary and artistic works, designs, and symbols.

Mental Creativity

The ability to generate innovative ideas, solutions, or artistic expressions originating from the mind's original thought processes.

Service Mark

A trademark used to identify and distinguish the services (rather than goods) of one provider from those of others.