While Maytag Appliances Have the Leading Brand Name,its Sales Are

question 247

Multiple Choice

While Maytag appliances have the leading brand name,its sales are third in the industry.One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process.Although Maytag considered using a ________ strategy by directing customers to Maytag appliance stores it owns,the firm decided against it and simply chose to provide the names and addresses of all the retailers (Sears,Home Depot,etc. ) that carry Maytag appliances.

• A)horizontal channel
• B)strategic channel alliance
• C)dual distribution
• D)cross-docking
• E)disintermediation

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Definitions:

Competitive Advantage

Competitive advantage refers to the attributes that allow an organization to outperform its competitors, including cost structure, product offerings, customer service, and more.

Product Replication

The act of duplicating or making a copy of an existing product, typically to broaden market reach or capitalize on the success of the original item.

Manufacturing Flexibility

The ability of a manufacturing system to quickly adapt to changes in product type or volume without incurring high costs or delays.

Competitive Advantage

The unique feature or set of features of a company and its products that are perceived as superior in the market, contributing to greater sales or margins than competitors.