Two Sources of Horizontal Conflict Are Common, Including When

question 111

Multiple Choice

Two sources of horizontal conflict are common, including when

• A)a manufacturer decreases its distribution coverage in a geographical area from intensive to selective.
• B)disagreements arise over how profit margins are distributed among channel members.
• C)manufacturers believe wholesalers or retailers are not giving their products adequate attention.
• D)a channel member bypasses another member and sells or buys products direct.
• E)dual distribution causes conflict when different types of retailers carry the same brands.

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