A Channel Captain Is

question 295

Multiple Choice

A channel captain is

• A) a member of a distribution channel that takes control through hegemony (power is not assigned, but assumed).
• B) a channel member (producer, wholesaler, or retailer) that coordinates, directs, and supports other channel members.
• C) a channel team member known for expertise in cutting through red tape.
• D) a person responsible for implementing a firm's mission statement, linking all members of the marketing channel through a common goal.
• E) the person with greatest authority who represents his or her channel in the distribution chain.

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Definitions:

Self-Regulation

A process whereby people set goals, creating a discrepancy between the desired state and the current state.

Social Cognitive Theory

A theory of learning and social behavior which proposes that new behaviors can be acquired by observing and imitating others.

Vicarious Learning

Learning that occurs by observing the actions and outcomes of others' behavior, rather than through direct experience.

Self-Efficacy

A person's confidence in their capability to accomplish tasks and reach objectives.