What Are the Functions Performed by Intermediaries

question 107

Essay

What are the functions performed by intermediaries?

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Definitions:

Buyer Behavior

The actions and decision-making processes of individuals or groups as they purchase goods or services.

Organizational Buying Process

The problem-solving procedure the firm uses to meet its goals and objectives as it relates to making purchases.

Decision Criteria

involves the standards or benchmarks used to evaluate options and make choices, particularly in business or policy decisions.

Alternatives

Different options or choices available to consumers or decision-makers in any given scenario.