Value Pricing Refers to

question 151

Multiple Choice

Value pricing refers to

• A)the ratio of perceived benefits to price.
• B)the money or other considerations exchanged for the ownership or use of a product or service.
• C)the practice of simultaneously increasing product and service benefits while maintaining or decreasing price.
• D)the ratio of price to perceived benefits.
• E)list price minus incentives and allowances plus extra fees.

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Definitions:

Neuron

A specialized cell transmitting nerve impulses; a nerve cell.

Reuptake

The process by which neurotransmitters are taken back into the synaptic vesicles from where they were originally released, thus terminating the signaling between neurons.

Stimulants

A class of drugs that increase brain activity, leading to increased alertness, attention, and energy.

Dopamine

A neurotransmitter involved in many functions, including mood regulation, motivation, and reward.