Skimming Pricing Is a Strategy That Introduces a New or Innovative

question 47

Multiple Choice

Skimming pricing is a strategy that introduces a new or innovative product by

• A) following a price elastic strategy.
• B) creating multiple price points.
• C) setting a high initial price.
• D) setting a low initial price.
• E) setting the price at the average of competitors' prices.

---

Definitions:

3-Pentanone

A ketone with the formula C5H10O, characterized by a three-carbon chain between the carbonyl group and the end of the molecule.

Ethylene Glycol

A colorless, practically odorless, poisonous, and hygroscopic liquid with sweet taste, used as antifreeze in cooling and heating systems.

Acetal

An acetal is a functional group characterized by two ether-like oxygen atoms bonded to the same carbon atom, commonly formed from the reaction of an aldehyde and an alcohol.

Acetal

A carbon atom connected to an alkyl group, two -OR groups, and a hydrogen atom, typically formed from the reaction between an aldehyde and alcohol.