In Some Cases, Penetration Pricing May Follow Skimming Pricing

question 159

Multiple Choice

In some cases, penetration pricing may follow skimming pricing. The skimming pricing would help ________ and the penetration pricing would help

• A) Increase market share; attract price-insensitive customers.
• B) attract price-sensitive customers; increase market share.
• C) Recoup initial research and development costs; increase market share.
• D) recoup initial research and development costs;improve firm reputation.
• E) increase market share; attract price-insensitive customers.

Realize the role of CSR in recruiting and engaging employees, and its impact on corporate culture.

Learn how a company’s reputation and health can be influenced by its internal and external communication strategies.

Understand the need for and components of effective internal communications campaigns.

Recognize the importance of measuring the success of PR and internal communications campaigns.

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Definitions:

Dependent-Samples T Test

A statistical test used to compare the means of two related groups to determine if there is a significant difference between them.

Null Hypothesis

The presumption of no association or effect between variables until evidence suggests otherwise.

Dependent-Samples T Test

A statistical test applied to compare the means of two related groups of samples, typically used when the samples are paired or matched in some way.

Capital Intensity Ratio

A measure of how much capital is used in production, often expressed as the ratio of total assets to sales revenue.