One Problem in the Interstate Trucking Industry Is the Number

question 281

Multiple Choice

One problem in the interstate trucking industry is the number of trucks that return empty after making a delivery.There is a website where independent interstate truckers can look for loads to carry on their return trips,known as backhauls.Because the trucks would normally return empty,truckers who use this website to generate business they would not have otherwise receive a reduced shipping rate.This reduced rate for a backhaul is an example of

• A) penetration pricing.
• B) target pricing.
• C) cost-plus pricing.
• D) odd-even pricing.
• E) yield management pricing.

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Definitions:

Acronym

A shortened form of a phrase or series of words, in which each letter stands for a distinct word constituting the phrase.

Audience Anticipation

The expectation or suspense that an audience feels in anticipation of something that is to happen, especially in entertainment or presentations.

Property Description

Detailed explanation or depiction of the characteristics, features, and attributes of real estate or physical property.

Media Richness

This refers to the ability of a communication medium to effectively convey information and the degree to which it allows for immediate feedback, the use of multiple cues, and personalization.