Which of the Following Statements Regarding Sales Goals Is Most

question 194

Multiple Choice

Which of the following statements regarding sales goals is most accurate?

• A)For marketing managers,sales revenue or unit sales can be easily translated into meaningful targets for a product line or brand.
• B)Cutting prices for a single product in a product line to raise unit sales often results in an increase in sales for related products in the line.
• C)Very often,cutting prices results in a decrease in market share.
• D)Setting unit volume sales as a pricing objective results in price wars with competitors,so the practice is limited to industries with few competitors.
• E)An advantage of increasing unit volume sales is that it always results in an increase in profits.

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Definitions:

James-Lange Theory

A theory of emotion suggesting that physiological arousal precedes the emotional experience, implying that each emotion is associated with a specific pattern of bodily responses.

W. B. Cannon

A physiologist who is known for his work on the fight-or-flight response and for coining the term "homeostasis."

Internal Organs

Organs located inside the body that perform essential functions such as the heart, liver, and lungs.

Expression Of Emotion

The process by which individuals convey feelings such as happiness, anger, or sadness, through facial expressions, body language, and vocal tone.