Which of the Following Statements Regarding a Market Share Pricing

question 102

Multiple Choice

Which of the following statements regarding a market share pricing objective is most accurate?

• A)A market share objective is often difficult for product managers since stockholders are looking for immediate dividends (return of profits).
• B)Although increased market share is a primary goal of some firms,others see it as a means to other ends,such as increased sales or profits.
• C)Selecting market share as a pricing objective is particularly effective if industry sales are rising.
• D)An advantage of market share as a pricing objective is that it is particularly insensitive to competitors' actions.
• E)Ironically,a market share objective is realized by raising prices in order to increase consumer confidence during the decline stage of a product's life cycle.

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Definitions:

Intuitive Feelers

Individuals who primarily rely on intuition and feelings in their decision-making process, often associated with the Myers-Briggs Type Indicator personality types.

Unstructured Situations

Scenarios lacking defined processes or rules, often requiring creative problem-solving and adaptability.

Idealistic

Characterized by the pursuit of high or noble principles, purposes, goals, or aspirations.

Multidimensional Thinking

The ability to view problems or situations from multiple perspectives and dimensions.