Which of the Following Statements About the Product Life Cycle

question 227

Multiple Choice

Which of the following statements about the product life cycle as a pricing constraint is most accurate?

• A)The newer a product is,the higher the price that can usually be charged.
• B)The later in the product life cycle a product is,the higher the price that can usually be charged.
• C)Once a product is considered nostalgic,the price will continue to rise indefinitely.
• D)Fads will generally have only two price points-high and low-but the values of those price points usually will be within 10 percent of each other.
• E)Prices should not be changed until a product reaches its maturity stage.

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Definitions:

Id

In Freudian psychology, the part of the human psyche that is the source of instinctual impulses and demands for immediate satisfaction of primitive needs.

Video Games

Electronic games that involve interaction with a user interface to generate visual feedback on a two- or three-dimensional video display device.

Laptop

A portable personal computer with a clamshell form factor, suitable for mobile use and equipped with a keyboard and screen.

Id

In psychoanalytic theory, a part of the mind that is the source of instinctual impulses and demands for immediate satisfaction of basic needs.