In One of Its Least Favorite Actions,Amazon

question 242

Multiple Choice

In one of its least favorite actions,Amazon.com was caught manipulating its prices.Avid DVD buyers,buying in quantity for resale,found that the online retailer was offering different customers different prices for the same DVD,and complained vociferously.Company officials admitted that the company was trying to see how much it could charge for an item before buyers balked.Amazon was caught attempting

• A)horizontal price fixing.
• B)price discrimination.
• C)resale price maintenance.
• D)predatory pricing.
• E)bait and switch pricing.

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Definitions:

Making Judgments

The process of forming opinions, conclusions, or decisions based on the assessment of information, evidence, or circumstances.

Barriers

Obstacles that impede progress, understanding, or achievement in various contexts.

Need Fulfillment

The process or act of meeting essential physical, emotional, or psychological requirements of an individual or community.

Demographic Factors

Characteristics used to segment populations, such as age, gender, income, education, and ethnicity, for analysis in various disciplines including marketing, sociology, and public health.