Under the Concept of the Diffusion of Innovation,consumers Who Are

question 232

Multiple Choice

Under the concept of the diffusion of innovation,consumers who are deliberate adopters with many informal social contacts are called

• A) innovators.
• B) early adopters.
• C) the early majority.
• D) the late majority.
• E) laggards.

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Definitions:

Angular Washing Machines

Washing machines designed with geometric or angular aesthetics, possibly to fit specific spaces or for modern design preferences. However, this term is not commonly used in a standard context; washing machines are usually not categorized by angularity.

FAB

Features, Advantages, and Benefits; a sales model that emphasizes communicating not just the features of a product, but also its advantages over other options and the benefits it offers to the consumer.

Marketing Plan

A strategic outline that lists an organization's goals for product sales, communication strategies with consumers, and the allocation of resources to achieve these objectives.