Primary Demand Is a Desire for the ________ Rather Than

question 15

Multiple Choice

Primary demand is a desire for the ________ rather than for a ________;it might be the focus of marketing when there are few competitors with the same product.

• A)product class;specific brand
• B)problem solution;product category
• C)brand name;product category
• D)novelty;problem solution
• E)product concept;tangible product

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Definitions:

Dichromatic Theory

A hypothesis in color vision proposing that two types of color receptors (cones) in the eyes are responsible for color perception.

Lateral Geniculate Nucleus

A structure in the thalamus that acts as a relay center for visual information received from the retina to the visual cortex.

Trichromatic Theory

A theory explaining the color vision process in humans, suggesting that the retina contains three types of color receptors sensitive to different wavelengths: red, green, and blue.

Opponent Process Theory

A psychological and neurological model that accounts for a wide range of behaviors, including color vision and emotions, by proposing that opposite actions are involved in perception.