According to the Diffusion of Innovation Concept, Consumers Who Are

question 140

Multiple Choice

According to the diffusion of innovation concept, consumers who are venturesome, higher educated, and use multiple information sources in their adoption of products are called

• A) innovators.
• B) early adopters.
• C) the early majority.
• D) the late majority.
• E) laggards.

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Definitions:

Steady State

A condition in which all aspects of a system are in equilibrium over time.

Single Channel

A system or process that relies on a single pathway or medium for the transmission or flow of information or goods.

Service Time Distribution

A statistical measure of the variation in time it takes to provide a service to customers, often used in queuing theory to model and improve business processes.

Arrival Rate Distribution

In queuing theory, it is the probability distribution of the frequency at which entities arrive at a system to receive service.