There Are Several Reasons a Consumer Would Be Reluctant to Adopt

question 192

Multiple Choice

There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a psychological barrier, which occurs when

• A) there is no incentive to change.
• B) there are physical, economic, or social risks.
• C) there are cultural differences or image problems.
• D) the financial commitment is too great.
• E) the product is not consistent with existing habits.

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Definitions:

Erikson

Refers to Erik Erikson, a developmental psychologist known for his theory on the psychological development of humans across eight stages of life.

Personality Development

The process by which personality is formed as the result of the interplay between individual characteristics, environmental factors, and life experiences.

Old Age

A period in a person's life characterized by advanced age, often considered to start in the late 60s or early 70s, associated with retirement, transitioning lifestyles, and increased focus on health.

Fromm

Erich Fromm, a renowned psychoanalyst and social psychologist known for his theories on social character, freedom, and human nature.