Warranties, Money-Back Guarantees, Extensive Usage Instructions, Demonstrations, and Free Samples

question 171

Multiple Choice

Warranties, money-back guarantees, extensive usage instructions, demonstrations, and free samples are all ways in which companies

• A)lose money during the introductory stage of a product's life cycle.
• B)convince laggards to try a new product.
• C)recoup research and development costs.
• D)influence the product life cycle of fashion products.
• E)attempt to overcome barriers to adoption.

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Definitions:

Salivate

The secretion of saliva from the salivary glands in the mouth, often in anticipation of food or in response to certain stimuli.

Learned Response

A reaction developed as a result of experience, often through the process of conditioning in response to a specific environment or stimulus.

Stimulus Control

The process by which behaviors are modified by the presence or absence of certain stimuli.

Classical Conditioning

An educational method where associations are made between a naturally occurring stimulus and an environmental one, resulting in a conditioned reaction.